Fashion Magazine Research- Vogue.

The first issue of Vogue was released as a weekly magazine in December 1892, with the intention of attracting “the sage as well as the debutante, men of affairs as well as the belle”- Founding publisher Arthur Baldwin Turnure. Over its 121 years in print, Vogue magazine has adapted to the many changes in technology and cultures, creating infamous covers ranging from the first colour cover shot by Edward Steichen in July 1932, British Vogue featuring their first black model Donyale Luna on the cover of the June 1966 edition and Sophia Loren being one of the first celebrities to grace the cover in 1961.

British Vogue was founded during the First World War by Mr Conde Nast and was published in London in September 1916 after shipping restrictions disallowed for American Vogue to be imported.  

L-R: First Vogue cover 1892, first colour cover 1932, first black model on cover 1966, first celebrity on cover 1961

Vogue is published in over 20 Countries and includes a teen magazine as well as Men’s Vogue. Catering for women, children and men, enables the classic Vogue style to be shared amongst different cultures, sexes and ages. However, although Vogue has followed the change in times by featuring celebrity’s and reality stars becoming the new fashion icons on their covers, I think it has kept its classic high fashion style and still only caters for those with a real passion for high end fashion labels or those with the money to spend. Vogue's features often include on trend fashion pieces ranging from clothing and accessories to must have makeup and nail colours as well as fashions for city breaks or holiday's abroad and health and beauty advice. The articles in the January 2015 UK edition of Vogue include the facts and benefits of women freezing their eggs, dressing aptly for your chosen career and neat cut tailored fashion pieces. All of the articles listed above cater to a more mature female who is definitely career driven, powerful and independent. 

Current Feb 15 Vogue covers- UK, Japan, Mexico, Australia

Although Vogue’s classic take on fashion and style is widely recognisable, the magazine differs in various countries. For example, the British Vogue cover above juxtaposes with Japanese Vogue in terms of fashion style, choice of model, makeup style and the overall feel. British Vogue’s February issue, featuring Jourdan Dunn is clean, fresh and brings an essence of spring to highlight new fashion lines as winter comes to a close. The image is soft, fresh and approachable whereas Vogue’s Japanese cover is edgy, strong and daring and the target audience for this cover seems younger than the other three due to its bold edgy style.

Vogue Magazine features not only high end fashions and accessories but also features sophisticated articles and interviews aimed at the successful woman. Articles are inspiring women to do well in business and tell of success stories as well as telling women how to dress appropriately to climb the career ladder. After browsing through the magazine, you can see that the classy stiletto's and practical pumps are aimed at the hard working and powerful woman. Below are example's of articles and fashion items designed for the powerful working woman, sourced at West Thames Library. 

                           


Important People
Founder- Arthur Turner (1892)
First editor-in-chief US Vogue- Josephine Redding (1892-1901)
Current editor-in-chief US Vogue- Anna Wintour (1988-present)
First editor-in-chief UK Vogue- Elspeth Champcommunal (1916-1922)
Current editor-in-chief UK Vogue- Alexandra Shulman (1992-present)

References

First cover Vogue- Onthisdayinfashion.com, (2015). [online] Available at: http://onthisdayinfashion.com/wp-content/uploads/2010/12/Vogue-first-issue-12-17-1892.jpg [Accessed 17 Jan. 2015].

Vogue 1932- Graphics8.nytimes.com, (2015). [online] Available at: http://graphics8.nytimes.com/images/2014/08/24/t-magazine/24womens-web-vogue-slide-PSOU/24womens-web-vogue-slide-PSOU-jumbo.jpg [Accessed 19 Jan. 2015].

Vogue 1966- Cdni.condenast.co.uk, (2015). [online] Available at: http://cdni.condenast.co.uk/144x216/s_v/Vogue-Mar-1-1966-Cover-Bailey_brett-b_144x216_1.jpg [Accessed 19 Jan. 2015].

Vogue 1961- Graphics8.nytimes.com, (2015). [online] Available at: http://graphics8.nytimes.com/images/2014/08/24/t-magazine/24womens-web-vogue-slide-Q23Q/24womens-web-vogue-slide-Q23Q-jumbo.jpg [Accessed 19 Jan. 2015].

Feb 2015 Vogue UK- Cdni.condenast.co.uk, (2015). [online] Available at: http://cdni.condenast.co.uk/426x639/s_v/VOGUE-cover-Feb15_b_426x639.jpg [Accessed 17 Jan. 2015].

Feb 2015 Vogue Japan-  I.imgbox.com, (2015). [online] Available at: http://i.imgbox.com/T2LkIOnv.jpg [Accessed 17 Jan. 2015].

Feb 2015 Vogue Mexico- Aleeefashiion.files.wordpress.com, (2015). [online] Available at: https://aleeefashiion.files.wordpress.com/2014/12/vogue-mc3a9xico-janeiro-2015.jpg [Accessed 17 Jan. 2015].

Feb 2015 Vogue Australia- Media4.popsugar-assets.com, (2015). [online] Available at: http://media4.popsugar-assets.com/files/2015/01/13/024/n/4981322/b5dc56c5_edit_img_image_16182379_1421104656_thumb.large/i/Kim-Kardashian-Vogue-Cover-February-2015.jpg [Accessed 17 Jan. 2015].