Dolce & Gabbana 2010 Beauty Campaigns |
The
Dolce & Gabbana 2010 campaign, featuring Scarlett Johansson is still my
favourite beauty ad campaign. Each look throughout the year is utterly
beautiful and inspiring. The rich lip colours and flawless base, created by Pat
McGrath are stunning. The A/W 2010 campaign (bottom left and above) features a strong
dark shiny lip. I think the use of shine on the dark lip is very brave and
takes the makeup to another dimension. Usually, a daring dark lip is matte but
the gloss gives this makeup an edge. The subtle eye shades Pat McGrath teamed
with this look are also beautiful and complement the lip. If I were to wear a
daring dark lip, I would usually leave my eye makeup quite minimal, opting for
a thin feline liner with mascara on the top lashes only. However, Pat’s use of
subtle shimmer shades of brown and grey balances out the strong lip perfectly, giving
this look a cold autumn midnight feel. This lip shade accompanied with the
glossy shine oozes confidence. The soft tones in her eyebrows keep the base a beautiful
footnote for the bolder lip and eye makeup.
Pat McGrath
said of this look “We went all out with
contrast, the kind of contrast that makes a real statement”. (Staff, 2010) She used
D&G cream lipstick in Amethyst and used the Ultra-Shine Lipgloss, also in
Amethyst from the D&G
"Evocative Beauty" autumn collection.
The Marilyn Monroe inspired hair, created by Oribe has so much movement and body. It looks thick, lustrous and effortlessly glam. The volume of curls accentuates the strong makeup and really opens up her face, allowing the beautiful makeup to be seen but not being overshadowed by it. He also styled Scarlett's hair into this classic style for the D&G 2014 campaign. I researched how the legendary Oribe styled Scarlett's hair into this classic style. His website (Oribe.com) explained how
Get the Look:
1. Prep hair with Supershine Light and blow dry.
2. Use Imperméable and a 2-inch curling iron to set the hair. “It was the middle of summer and the humidity was very high,” Oribe noted. “Using Imperméable kept her hair frizz-free for the entire 22-hour shoot!”
3. Brush out the curls once they cool and pull hair into a big knot at the nape.
4. Spray some Royal Blowout on your fingers and apply to the little pieces in front to add moisture and shine.
1. Prep hair with Supershine Light and blow dry.
2. Use Imperméable and a 2-inch curling iron to set the hair. “It was the middle of summer and the humidity was very high,” Oribe noted. “Using Imperméable kept her hair frizz-free for the entire 22-hour shoot!”
3. Brush out the curls once they cool and pull hair into a big knot at the nape.
4. Spray some Royal Blowout on your fingers and apply to the little pieces in front to add moisture and shine.
References
Dg campaign 1- I.dailymail.co.uk, (2014). [online] Available at: http://i.dailymail.co.uk/i/pix/2009/11/15/article-1228053-0719F289000005DC-523_468x636.jpg [Accessed 3 Dec. 2014].
Dg campaign 2- Diadebeaute.files.wordpress.com, (2014). [online] Available at: http://diadebeaute.files.wordpress.com/2009/05/1207923.jpg [Accessed 3 Dec. 2014].
Dg campaign 3- I.dailymail.co.uk, (2014). [online] Available at: http://i.dailymail.co.uk/i/pix/2009/11/15/article-1228053-0719F43E000005DC-324_468x340.jpg [Accessed 3 Dec. 2014].
Dg campaign 4- Popcrunch.com, (2014). [online] Available at: http://www.popcrunch.com/wp-content/uploads/2010/08/Scarlett-Johansson-Dolce-Gabbana-Makeup-Ad-500x333.jpg [Accessed 3 Dec. 2014].
Dg campaign 5- Celebsforsale.files.wordpress.com, (2014). [online] Available at: https://celebsforsale.files.wordpress.com/2010/02/lipstick-roses-800x600.jpg [Accessed 3 Dec. 2014].
Dg campaign 6- Luxuo.com, (2014). [online] Available at: http://www.luxuo.com/wp-content/uploads/2010/07/scarlett-johansson-dolce-gabbana-makeup.jpg [Accessed 3 Dec. 2014].
Lipstick- Anon, (2014). [image] Available at: http://www.blogcdn.com/www.stylelist.com/media/2010/08/the-lipstick-classic-cream-lipstick-in-amethyst-165.jpg [Accessed 20 Nov. 2014].
Video- https://www.youtube.com/watch?v=3e5CbyL3yMk. (2014). [image].
Hair How To: Oribe Styles Scarlett Johansson For D&G's Campaign, (2014). Oribe Styles Scarlett Johansson For D&G's Campaign. [online] Available at: http://www.oribe.com/index.php/explore/view/3605 [Accessed 29 Nov. 2014].
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